Logo

Usage

When using the Boccia England logo or symbol, consider the balance, proportions and the white space between it and the other elements. A smaller logo/symbol with more white space is often better than a larger logo/symbol with less white space. Always leave adequate room between the logo/symbol and other elements such as text, graphic, or another logo. The logo/symbol should only ever be used in the approved colours and with suitable contrast to the background.

There is a rare exception when the logo or symbol may be used in another colour, which is when it is used in promotion of another product/service and the theme of the promotional material uses a non-standard colour.

Always maintain the original ratio of the logo/symbol, never distort or stretch it.

Examples

Yes

No

Yes

When positioned over a photo, the area behind the logo must be a fairly solid colour and provide enough contrast so that the logo is clear.

No

Downloads

Colour Modes

• RGB for use on screen
• PMS for print use when spot colour is available
  • Uncoated for matte finish paper
  • Coated for glossy finish paper
• CMYK for print use when spot colour is not available
  • Uncoated for matte finish paper
  • Coated for glossy finish paper

Formats

• EPS is a standard vector format supported by Photoshop® and Illustrator®
• EMF is a vector format that can be used in Microsoft Word
• PNG files have a transparent background
• JPG files have a solid white background for black and red, and a black background for white

Fonts

Oswald and Lato are the official font families for all Boccia England material. Various weights and styles are available and can be used as appropriate.

Oswald

Weights:

Extra Light, Light, Regular, Medium, Demi Bold, Bold, Extra Bold

Styles:

Roman, Italic (6º Slope)

Usage:

For headings in documents, use medium weight, italic, all uppercase.

Samples

Downloads

Lato

Weights:

Extra Light, Light, Regular, Bold, Black

Styles:

Roman, Italic

Alternative:

Helvetica Neue Light, Helvetica Light, Helvetica, Arial

Usage:

Use for all body text. For print, use a light weight for standard text and a bold weight for bolded text. For screen use, it may be preferable to use a regular weight for standard text, and a black weight for bolded text.

Samples

Downloads

Colours

Boccia England's colour scheme is primarily grey scale with Boccia England red as a feature colour.

Shapes

Icons

Style One

Style Two

Downloads

Photos

In general, photos should be closely cropped with a shallow depth of field and blurred background – focusing on the primary subject matter. If a ball is featured in the photo, ideally it should be coloured Boccia England red. Third party logos should be removed where possible. Minor blemishes, marks, and other visual distractions should also be removed.

Downloads

Download

Download

Download

Download

Download

Conventions

Spelling

Formatting

Letterhead

General Document Format

Envelope

Business Card

Business cards should be professionally printed on thick card stock (~400GSM).

Email Signature

This text only email signature will work in all email programs and should be applied to all emails.

Profile Image

For use on social media and Skype. Use the highest resolution possible.

Apparel